The advertising industry night of the year - the AWARD Awards 2004 attracted the largest crowd in many years. 800 people gathered on a beautiful night at the Pavilion at the AJC to find out this year’s most creative winners in TV, Cinema, Radio, Print, Graphic Design, Interactive and Direct Marketing.

Campari cocktails and lute players kicked off the alchemy themed night, Shaun Micallef once again hosting the evening with great success. 105 awards were delivered including 4 Gold Awards – two went to the beautiful Herringbone campaign, one to Warren – Virgin Mobile and one to TBWA Japan for their amazing outdoor poster for adidas with people playing ‘vertical football.’

The magical forest stage looked enchanting with castles, cauldrons and coloured lighting. Shaun entertained guests with some humorous magical tricks, impaling a guest on a sword and locking Ben Welsh (Joint Chairman of AWARD) in shackles.

The guests partied hard and long into the night, at least 350 people attending the after party at Cherri Jam in Double Bay.

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