AdNews LIVE Reframing Australia was a highly anticipated conversation within the media industry. An even spread of marketers and media agency executives filled the Monkey Baa Theatre where speakers tackled every angle of diversity, demographic myths and a ‘re-imagined Straya’. The event wrapped up with a live workshop where 5 industry experts solved 3 brand problems.

A key highlight was the welcome interruption from AdNews Editor Rosie Baker with the exciting announcement that Australia had voted YES for marriage equality. Applause erupted as the multi-coloured letters Y-E-S lit up the screen. A fitting celebration whilst discussing diversity.

Two de Force managed the half-day event and coordinated every aspect from ticket sales, correspondence with speakers and sponsors, stage design, creative elements, on-site management, catering and budgeting.

It was another seamless event with incredible feedback received from all involved.