The Australian Magazine Awards (AMAs) provide Australian magazine publishers with the opportunity to be rewarded and recognised for their excellence and innovation. 

Since it's launch in 2009 the Awards have evolved to keep up with the ever shifting media landscape to become the credible, respected, vital and independent program that it is today.

Two de Force work closely with AdNews to continuously reinvigorate the Award categories and criteria to ensure a fresh new approach to the entry process and overall program.

This year the 2016 Australian Magazine Awards were held in the trendy and unique ballroom at The Ivy, Sydney CBD, and was hosted by the talented James Valentine. 

With 150+ attendees the venue was set in cabaret stylen allowing each guest clear site lines to the stage. Each table of 8 was pre-set with a delicious continental breakfast selection of freshly baked danishes and croissants, freshly fruit salads and yoghurt pots with berry compote. 

Breakfast Mimosa's and barista style coffee carts welcomed guests as they arrived and after some quick networking, guests were seated and served a delicious hot plated breakfast. 

Two de Force liaised with all sponsors to ensure that they're presence at the Awards was showcased not only in physical materials but also digitally within a sponsor loop and the Awards presentation.

Additional attention was given to P&G, the Major Sponsor of the Awards, to ensure further attention and talk-ability was focused on their brand.

The Awards showcased 17 categories, including the all important Magazine Brand of the Year category, awarded to delicious and the Hall of Fame Award, with this years inductee being the talented Nicole Sheffeld.