On Thursday 28th July, the annual ASTRA Industry Awards, hosted by Australia’s Next Top Model’s Alex Perry, welcomed more than 200 guests to the glittering Simmer on the Bay, Walsh Bay.
The Awards which, across 10 categories for both individual and team awards, recognise excellence in marketing, advertising and promotion across Australia’s subscription television industry.
Stars who joined the celebrations included Sky News’s Helen Dalley and Jaynie Seal, E! reporter Ksenija Lukich and actors Abby Earl and Jenni Baird, from Foxtel’s drama A Place to Call Home.
Year on year Two de Force work closely with ASTRA to improve the Awards, building on categories, entry and judging criteria to ensure that the program moves with the changing industry.
With over 30 senior industry judges, entries were judged in a two-prong approach. The online system allowed judges to view, score and select finalists before the live judging day was held at Fraser Suites, Sydney CBD to confirm the winner in each category.
Two de Forced organise all judging and event logistics including moderating each panel session to ensure a bias-free result.
The beautiful industrial style venue was styled with elegant furniture. a black carpet arrival and as guests entered the upper level of the venue a digital exhibition wall had been designed and installed showcasing all the finalists.
Trayed drinks and canapés were served pre and post the Awards and the well sort after Candy Buffet was, as expected, a great hit!